Meet The Team


Manuel Rendon

Manuel is a former PepsiCo executive, Environmental Engineer and inventor who created the first U.S. patented formulation for the dynamic disintegration of plastics, the upcycling process for unsorted waste stream, a bio-based hybrid copolymer with programmable water solubility, and a heat-resistant, semi-enzymatic solution for the molecular transformation of fossil-based plastics at manufacturing. He founded Timeplast with the intention of bringing to market innovative and realistic approaches to address the Plastic Pollution issue from a truly sustainable perspective. Independent and accredited laboratories have also verified the higher reach of this technology as being able to close the loop of recycling. Independent scientists have commented that the innovations in the Polymer Science space brought by Timeplast were simply not possible before.


Manny Menendez

In 1997, Mr. Menendez was awarded a Master’s of Science in Mental Health Counseling from St. Thomas University, and has experience owning and operating healthcare businesses and other businesses throughout South Florida.


He enjoys the reputation of a successful entrepreneur and businessman and is known for developing effective, high-quality wellness programs. Mr. Menendez is also experienced in financial and business management.


Ken Sadowsky

Ken was a principal of Atlas Distributing Inc. from 1994 – 2007 at which time he became a third-generation principal.  Brands of the Atlas portfolio included Snapple, Red Bull, and vitaminwater. Under his direction Atlas, was amongst the first distributors of SoBe, Hansen’s Monster, Honest Tea, Vita Coco and others. He was a director of Energy Brands, Inc. which became Glaceau from 2000 to 2006 when the company sold a minority interest to The Tata Group and eventually sold to Coca Cola for over $4.1 Billion dollars.


Mr. Sadowsky is currently a member of the Board of Directors for companies, All Market Inc. (makers of Vita Coco), Hint Inc., and LifeAID beverages.  He is the Executive Director of NIDA, a group of independent beverage distributors in the Northeast USA. He serves as Advisor to Sambazon, Dyla Brands (makers of Stur & Forto Strong Coffee), Recess CBD, Califia Farms, Theocorp (makers of Theodent toothpaste) and BevNET.


Ken is a frequent contributor and panelist @ BevNET LIVE and consultant for various beverage companies.


He is graduate of Tulane University and serves as the chairman of the nominating committee of SLA Dean’s Advisory Council.

Eduardo R. Lacasa

Chief Operating Officer and General Counsel for the Chrysalis Center, Inc. and General Counsel for Court Options, Inc. The Chrysalis Center is a community mental health center serving Miami-Dade, Broward and Palm Beach Counties with over 950 employees. Court Options is an approved and qualified provider of probation, pre-trail diversion and other criminal justice programs for Miami-Dade, Monroe and Broward Counties. Eduardo has been involved in numerous public boards and commissions as an official member. Most recently, he was the Chairman of the Florida Boxing Commission originally appointed by Gov. Jeb Bush and re-appointed by Gov. Charlie Crist. Eduardo has been confirmed by the Florida Senate to that position three times.

Eduardo is currently serving a second term as a member of the Federal Judicial Nominating Committee Florida Southern District appointed by Senator Marco Rubio. Member Federal Judicial, Nominating Committee Florida Southern Dist. 2012 to Present. Chairman Florida Boxing Commission  June 1999 to July 2009. Fmr. Vice Chairman Miami Sports and Exhibition Authority. Fmr. Member Miami-Dade County Nuisance Abatement Board. Fmr. Member Miami-Dade County Zoning Appeals Board. Fmr. Member Miami-Dade County Product Review Board. Speaker for Florida Bar on Corporate Counsel and Health Care law, Member National Moot Court Society, Dade County Bar Association Trial Competition Judge, University of Miami Law School Moot Court Society, Nova Southeastern Law School Moot Court Society.

Victor Cardenal Jr.

Victor has over 20 years of multi-unit retail sales management experience. He has been responsible for over 55 million dollars in sales per year and has successfully built and developed sales teams all over the United States. 


Tony Martinez

Tony brings over 20 years of Operations Management experience in the B2B sector, with experience spanning from startup through Fortune 500 companies. Acknowledged for possessing a well-defined understanding of the business-technology interface and capacity to identify and align clients' emerging technology needs with products and services. This background spanning operational management, project management, business-development disciplines, technical and service delivery, underscores his expertise in engaging decision makers and devising winning sales strategies and solutions.

Jose Rodriguez

Jose is a sales and marketing professional with over 30 years of experience in the Venezuelan and Mexican markets. Jose is a trained technical sales and former 3M executive, managing and developing industrial and energy markets in Latin America. His experience ranges from market analysis to sales team's structuring.

Victor Cardenal Sr.

​​Victor Cardenal Sr. spent 35 years in the insurance industry. He had been the President and Director of Operations for two U.S. nation-wide insurance companies.  He had also owned multiple businesses, both in the U.S. and abroad.​

Victor passed away in 2019, but we will continue to honor him by acknowledging his efforts and vision in co-founding Timeplast as the first and original investor, as well as a cornerstone of our company's first groundbreaking developments.